Today's physician marketing environment is extremely dynamic with payers playing an increasingly important role in medical decision making. Physicians are faced with numerous payer oriented issues that impact how they practice medicine. Some of these are clinically oriented, some deal with economics and reimbursement, while others involve the increasing role of technology.
Provider Insights is a quantitative study that gathers the views of physicians, in detail, on many of the top payer issues affecting medical practices. Each report explores several of the "hot topics" in the medical/reimbursement world and provides unparalleled insights as to how doctors are likely to react and the impact that it has on prescribing.
Our methodology includes in-depth feedback from primary care and specialists on various payer oriented market trends to determine the degree of importance to the physician's practice and how they are likely to impact prescribing in a particular drug class.
This breakthrough report addresses trends such as:
Sample Table of Contents